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Author: Vena Jones-Cox (14 articles found) - Clear Search


What Are You waiting For? Get Started Already…

Community of Real Estate Entrepreneurs

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Just this morning, I was having yet another conversation with a fellow educator about the frustration we have with students who have the brains, education, and resources to make deals—but who, month after month, do everything BUT make deals. 

We discussed people who spend big bucks on courses, set up their LLCs, draft land trusts, buy marketing/accounting/management software, attend REIA meetings religiously, have a color-coded filing system, get their real estate license, start a buyer’s list, concoct every conceivable question about every conceivable scenario in a deal… 

…in fact, do everything that it takes to be a successful real estate entrepreneur except make offers. 

Many of these people are successful in their other endeavors; many have good jobs, nice houses, great kids, you name it. But they can never seem to get to the point of actually buying a property, no matter what we tell them or how much time passes. 

What many of you seem to be waiting for is that NEXT bootcamp or the NEXT investor meeting or the NEXT meeting with their coach. 

And what you’re hoping for is that you’ll read something, hear something, or learn something that makes all the fear go away, makes you completely sure of yourself, and makes you 100% confident that the next step you take is the right one. 

I’m here to tell you, from the perspective of almost 2 decades’ experience, that the day you’re waitin ... Read More…


How to Stop Learning and Start Doing

Real Estate Investors Association of Greater Cincinnati

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Does this sound like you? 

  • You love going to association meetings and webinars, and hanging out in online fora reading about, asking questions about, and discussing real estate.
  • You own several home study courses.
  • You’ve been to multiple long-form workshops, seminars, and boot camps.
  • You haven’t done a deal. 

If it does, I’ve got some good news and some bad news. 

The good news is, you’re not alone: 80% of all real estate newbies are in exactly this position. The bad news is, 80% of real estate newbies will never get out of this position. 

Now, I’ve never seen an actual study that says that only 20% of people who learn about real estate will ever do anything with that knowledge, but I CAN tell you that it’s a number that’s agreed upon by people who are in a position to observe (and fret about) the phenomenon. 

Group leaders and gurus who’ve been around for a while will tell you the same thing—about 1 out of 5 people who start their real estate education will never take it out into the real world and use it to make money. 

So what do we do with this sobering statistic? 

The first thing we should do is ask, “Why”? What is it that the 20% has or is or does that the other 80% doesn’t? 

Again, there aren’t studies that I know of that explain this, but I have a theory, and it goes like this: 

There are several psychological stages that a new i ... Read More…


What to Do When You Don’t Feel Smart Anymore.

Community of Real Estate Entrepreneurs

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Blog Post 26

If you got into real estate anytime in the last decade, you’ve spent most of your investing life in a market where prices went up, inventory stayed tight, and competition never really let up.

There are some real advantages to that kind of market. Flips, both wholesale and retail, sell fast. Renters are easy to find, and rents usually climb every year. The headlines are upbeat. Everyone feels smart.

It’s fun to be in the real estate business when the wind is always at your back.

The downside of that kind of market is, of course, that everyone wants to be in it. And that means that great deals are hard to come by.

When homeowners and investors are all racing to buy, prices get pushed up and profit margins get squeezed.

Finding deals that actually pencil out as long-term holds or really profitable flips becomes the hardest, most time-consuming part of the business. We find ourselves doing deals that are pretty marginal—because, well, they keep working out as long as the market stays hot, and prices keep going up.

But the one constant in the real estate market is change…and that’s what we saw in 2025.

Buyers hesitated. Inventory grew. Rents and house prices didn’t.

Logically, most of us get that lower sale prices and flatter rents aren’t a problem as long as purchase prices and payment terms come down even more.

Slower sales and less competition = more motivated sellers.

More motivated sellers = lower prices and better terms. ... Read More…


I Can’t Said the Ant. But He’s a Brainless Arthropod. What’s Your Excuse?

Real Estate Investors Association of Greater Cincinnati

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When I was 2 or 3 years old, my mother took me on trips to the library almost every week. While she checked out the latest mystery novels, I always went to the same shelf in the children’s section and pulled down the same worn, tea-colored book called “I Can’t, Said the Ant.” I must have made my mom check that book out 50 times. I had every word memorized, every illustration emblazoned on my brain, and every character befriended in my daydreams.

In case you missed out on this epic, the basic plot is that a teapot falls off the counter and breaks its spout, and if it isn’t put back up, it will die some horrible teapot death. All of the denizens of the kitchen—from the dinner bell to the pie to the pot—beg the (oddly, single) ant in the kitchen to get the teapot back to the counter and repair the broken spout.

Much rhyming ensues (“I can’t bear it, said the carrot” is one that still sticks with me), and ultimately, the ant, who initially, as you might guess from the title, doesn’t see how he can manage it, rounds up a work crew of insects and rescues the unlucky teapot from the floor.

Yes, this is going somewhere.

To this day, dozens of years later, I still think about that ant and his creative solutions to an impossible task when I think about the people I meet for whom “I can’t” is the final answer and the much smaller group of people I meet for whom “I can’t” is jus ... Read More…


Your Network is Your Net Worth

Real Estate Investors Association of Greater Cincinnati

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Net Worth

Ask any really successful real estate entrepreneur what resource has made them the most money, and if they’re answering truthfully, they’re going to say, “The people I’ve met.”

In fact, if you’re not making it a priority to spend time creating, growing, and nurturing your network of colleagues and financial friends, you’re making a big mistake.

I’m not a natural networker—I would, on any given evening, rather be curled up in front of a fire with a good book than at the hottest party in town.

In fact, if you’re ever AT a party with me, and you’re looking for me, I’m probably the one behind the potted plant playing with the host’s cat.

But, at the same time, I am very aware of how many millions of dollars my network has earned me in the past 2+ decades, and I’ve seen the nearly tragic consequences that NOT having a network when you need one can have.

Early on in my career, it was more experienced real estate association members who served as my backstop, confirming (or, in some cases, totally trashing) my evaluation of deals I was considering buying . Without them, I’d have made a lot of mistakes that I didn’t make and passed up a lot of opportunities I didn’t pass up.

Later in my business, when I started wholesaling, I rarely had to advertise my deals at all. And  I don’t just sell 90% of the deals I wholesale to members of my local REIA; I sell them to memb ... Read More…


3 Stages in Your Journey to Success

Real Estate Investors Association of Greater Cincinnati

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For whatever reason, a lot of real estate investor have this idea that a career path in real estate is strategy-based; we’re all supposed to start with wholesaling, move on to the bigger checks (and bigger complications) of retailing, then buy single family rentals, and then, we we’re really knowledgeable, wealthy and experienced, end up in apartments or notes.

In real life, there’s no such prescribed life cycle; lots of people start out in rentals, or even note-buying; I myself discovered wholesaling only after nearly 5 years in the lease/option business.

But there IS a path that we should all recognize and be on that has nothing to do with our age at entry, or our favorite asset class or exit strategy, and that’s the journey from trading our hours for (highly-taxed) dollars to having our lifestyles completely paid for by our assets.

This metamorphosis takes place in 3 stages, the terms for which were coined by the great Pete Fortunato.

     Starters are folks who are still learning and exploring the trade. They’re willing to do what it takes to get educated and to do the hard work of finding deals, which means that, in a sense, they’re still trading hours (spend finding, constructing, and managing properties) for dollars. If they’re smart, they’re doing all this work to set the stage for the next step in their evolution, where they can produce more of their income from more tax-efficient, less strenuo ... Read More…


How to Get Help Doing Your Deal (without getting a “mentor”)

Real Estate Investors Association of Greater Cincinnati

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When you’re doing your first few deals—or doing your first few deals in a strategy that you haven’t explored before—you need help.

Maybe it’s help evaluating the deal. Maybe it’s help with negotiation or contracts. Maybe it’s help understanding how to ‘price’ the rent or sale price. Maybe it’s help understanding how the financing will work. But you’ll find yourself needing advice from people who’ve ‘been there, done that, got the T-shirt’ over and over again throughout your real estate career.

This is no small matter; it’s easy to lose a deal (or worse yet, do a bad one!) because there’s ONE hangup. ONE question that needs to be answered or ONE problem that needs to be overcome

1:  EVERY Friday morning at our online Haves and Wants meeting. It’s very common for members to attend with the “Want” of “I need someone to walk me through how to do this subject to deal I found” or “Can someone help me with evaluating a property I’m trying to buy?” and to get assistance either then and there, or later in the day from someone who volunteers to help out.

2:  At our monthly online General Membership Meetings. Each begins with an informal early bird session where you can ask questions, introduce yourself, and find out who does what.

3: At our monthly in-person Chapter meetings. If you happen to live in the Columbus, Cincinna ... Read More…


How to Get Help Doing Your Deal (without getting a “mentor”)

Community of Real Estate Entrepreneurs

0
Comments

Pros%20%2814%29

When you’re doing your first few deals—or doing your first few deals in a strategy that you haven’t explored before—you need help.

Maybe it’s help evaluating the deal. Maybe it’s help with negotiation or contracts. Maybe it’s help understanding how to ‘price’ the rent or sale price. Maybe it’s help understanding how the financing will work. But you’ll find yourself needing advice from people who’ve ‘been there, done that, got the T-shirt’ over and over again throughout your real estate career.

This is no small matter; it’s easy to lose a deal (or worse yet, do a bad one!) because there’s ONE hangup. ONE question that needs to be answered or ONE problem that needs to be overcome

1:  EVERY Friday morning at our online Haves and Wants meeting. It’s very common for members to attend with the “Want” of “I need someone to walk me through how to do this subject to deal I found” or “Can someone help me with evaluating a property I’m trying to buy?” and to get assistance either then and there, or later in the day from someone who volunteers to help out.

2:  At our monthly online General Membership Meetings. Each begins with an informal early bird session where you can ask questions, introduce yourself, and find out who does what.

3: At our monthly in-person Chapter meetings. If you happen to live in the Columbus, Cincinna ... Read More…


"Wholesaling” Creative Deals

Real Estate Investors Association of Greater Cincinnati

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Lordy, people, there are SO many ways to put together real estate deals. SURELY there’s one out there that you’ll like/understand/benefit from.

If you don’t like full-on wholesaling—maybe because ugly houses repel you, or some of the areas that work well aren’t neighborhoods in which you want to spend time, or you don’t like making super-low offers—then learn how to do creative deals, and flip those.

Creative financing techniques—buying properties using seller-held mortgages, contracts for deed, lease/options, and subject to the existing loan—are usually thought of as ways for you, the buyer, to control real estate for some period of time so that you can exercise some exit strategy that requires control.

For instance, you might buy a property subject to the existing loan so that you can renovate it and rent it for the long term. Or you might get a “split funds” seller mortgage for a year because you intend to renovate and resell the property within that year. Or you might control the property with a lease with the option to buy so that you can sell it with a lease with the option to buy (with, of course, a higher overall price, higher down payment, and higher monthly payment coming to you than the ones you’re paying).

But, if done carefully (by which I mean with the right people, full disclosure, and all the contractual ‘i’s dotted and ‘t’s crossed) creative deals can also be ... Read More…


Got burning real estate questions?

Real Estate Investors Association of Greater Cincinnati

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On our July 9th episode of Real Life Real Estate Investing, we opened the lines for one of our favorite formats—Q&A Day. Vena tackled your real-world questions about buying, selling, renting, financing, managing, and more. If you missed it live, don’t worry—the answers are just a click away. Listen to the recording here 

And don’t forget to tune in every Wednesday at 5 PM Eastern—https://streamdb3web.securenetsystems.net/cirrusencore/WMKVFM.

&ck=0e1f16df-1530-4ee0-97cb-c2cd3feb46d8 ... Read More…